"Superficial luxury and the times of overstatement are over. Instead, there is a new luxury that focuses on the value of things. I call it sincere luxury."
Fides Baldesberger
A lifetime tweezer to pass on to the next generation
FIDES BALDESBERGER - Owner & CEO
Steel is feminine.
There’s something archaic about steel -and, at the same time, something ultramodern. It is from this hard material that Rubis creates its gentle, rounded forms - the classic Rubis design. “The steel remains the same”, says Fides Baldesberger. "It invites one to experiment, to discover the many things that can be done with it. Every time it’s a fight to determine who is stronger: the idea or the material. For me, steel is feminine."
MANUFACTURE
All of our products are made by hand from the best steel, consistent with all the rules of traditional Swiss craftsmanship. And during all processes, our products are repeatedly tested and controlled, so that no product leaves our manufacturing facilities that does not meet very highest standards. Our passion for quality reflects our quest to preserve Swiss craftsmanship and to combine this with state-of-the-art technology.
NEW NEED NEW HORIZONS
Passion for quality
Anticipates new needs and fashion
Innovation with new materials, technologies and design
RUBIS, AN INTERNATIONALLY RENOWNED PREMIUM BRAND
Rubis has established itself as a brand with an excellent image thanks to years of continuous brand management. It remains important, however to prove every day that consumers are right to place their trust in this premium brand. Make-up artists such as Bobbi Brown (USA) swear by our products.
With Rubis tweezers, you never miss a hair!
Strong believe in Swiss precision manufacturing and traditional handwork
The superficial luxury and the days of exaggeration are over. Instead, there is a new luxury that focuses on the value of things. I call it honest luxury. People want things that are not more inflated than they really are. It is a quiet luxury, without shortcuts and sensation. And this is how I see our tweezers: because they are the best that tweezers can do. Thought out to the smallest detail, without compromising on material or workmanship, in a timeless design that avoids all fashionable and short-lived trends. I see this return to real value as a luxury today.
Our team is committed to perfection, the grace of creativity, the learned craftsmanship in an effort to create something permanent.
Our engineers are dedicated to innovative technology.
