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Eyebrow trends 2025: focus on individuality and natural beauty

Eyebrows frame the face and give it expression and character. The trends of 2025 celebrate individuality and natural beauty, combined with innovative accents. Discover which looks are in focus this year and how you can implement these trends with precision and style.
Eyebrow trends 2025: focus on individuality and natural beauty

1. natural, bushy brows

The desire for authentic beauty will continue in 2025. Bushy, natural-looking brows that are not overly plucked or shaped are still on trend. The focus is on emphasising the individual structure of the brows. Use high-quality tweezers such as the Rubis Classic to remove only isolated hairs that grow outside the natural line and create a neat but informal look.

2. micro-sculpted brows

For lovers of the 90s aesthetic, precisely shaped, finely defined eyebrows are making a comeback. The focus is on thinner lines that still look natural and soft. With the Rubis Pointer tweezers, you can grip the finest hairs and create precise structures without thinning out the brow too much.

3. feathered brows

Feathered brows emphasise structure and texture. The hairs are gently brushed upwards, creating an airy yet defined look. A brow gel can be used to set the hairs, while a spiral brush optimises the natural curl. The Rubis Evolution tweezers help you to remove excess hair and create a clear frame for this look.

4. laminated brows

Laminated brows create a polished, flawless look. The hairs are smoothed and fixed with the help of special gels or treatments. This trend emphasises the natural fullness of the brows and is suitable for anyone who prefers a well-groomed appearance. Regularly tweezing the contours with precise tweezers such as Rubis Elegance helps to keep the look flawless.

5. colourful accents

For those who are brave and like to experiment, coloured accents in the brows are an exciting option. Temporary colours or make-up products can be used specifically to create highlights or celebrate special occasions. The perfect way to prepare for this look is to use the Rubis Heart tweezers to precisely shape and define your brows.

Tips for all trends

Regardless of the style you choose, there are a few basic rules that will set off your brows perfectly:

  • Use an eyebrow base to fix the shape and intensify the brow colour.
  • Take care of the skin around your eyebrows to prevent irritation.
  • Use high-quality tools such as Rubis tweezers, which work precisely and gently.

The eyebrow trends 2025 offer something for every style - from natural beauty to bold, creative statements. With the right products and a little patience, you can easily realise the trends at home. Let yourself be inspired and discover your favourite looks.