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The no-makeup look: naturally beautiful yet expressive

The no-makeup look is one of the beauty trends that has established itself permanently. No wonder, as it emphasises your natural beauty without making you look overly made up. The trick is to make your complexion look fresh, your eyes radiant and your facial features softly emphasised - just as if you weren't wearing make-up. In this article, we show you how to achieve this look perfectly and what role eyebrows and eyelashes play in it.
The no-makeup look: naturally beautiful yet expressive

What characterises the no-makeup look?

The no-makeup look emphasises lightness and freshness. Instead of covering the face with heavy foundations and bold colours, the aim is to emphasise the natural radiance of your skin. The key elements here are an even complexion, subtly emphasised eyebrows and well-groomed eyelashes.

  1. Complexion and skincare: For a flawless, natural complexion, you should use a light moisturiser and possibly a BB cream or tinted day cream. This conceals slight imperfections and at the same time allows the skin to shine through. A touch of concealer under the eyes can make dark circles appear to disappear without the result looking ‘too made up’.
  2. Emphasise the eyebrows: A well-groomed eyebrow arch gives the face contour and expression. With the no-makeup look, it is important to define the brows but not to trace them too much. Start by plucking the hairs that grow outside the natural line. Use Rubis tweezers to remove even the finest hairs precisely and painlessly. After plucking, you can fill in any slight gaps with an eyebrow pencil or powder and fix the brows with a colourless gel. Important: Brows should always look natural and harmonise with the shape of the face.
  3. Set the scene with eyelashes: Longer and defined lashes open up the look and give it depth, even with a natural look. Before applying mascara, use an eyelash curler to gently curl the lashes, giving them more volume and length. One or two coats of mascara, preferably in brown or black, emphasise the lashes without making them look overloaded. Here too, less is more.

Why is the no-makeup look so popular?

The no-makeup look not only stands for understated elegance, but also for self-confidence and authenticity. At a time when natural beauty is once again coming to the fore, this trend is a perfect choice for anyone who wants to feel fresh and well-groomed without looking overly made up. It also saves time in the morning.